• FASHION | TEXTIL

    KMC IMPACT STORY:

Situation:

  • Our client is a manufacturer of ladies’ fashion
  • The own initiative “Measures for upgrading” started positively
  • Strategic support is needed

Approach KMC:

  • Strategy definition and implementation to guarantee long-term international market success
  • Concepts for international growth and market entry
  • Development of an “ideal” retail strategy
  • Evaluation of vertical integration and diversification (scenarios)
  • Development of individual channel strategies
  • Development of partnerships and key account concepts
  • Development of a qualification concept for the B2B business
  • Sales efficiency program: Development of necessary tools and introduction to a systematic distribution approach

Impact:

  • Definition of a systematic growth strategy with the core elements: vertical integration, internationalisation and diversification
  • 5-year plan to attain the total target return of 14% with yearly turnover growth of 14-17%