• COMMERCIAL EXCELLENCE

    KMC IMPACT STORY:

Situation:

  • Manufacturer of cash register systems
  • Decreasing and highly competitive market situation
  • Changing market environment; market share losses in several product groups

Approach KMC:

  • Positioning: Build solution competence, focus business fields
  • Sales organisation: Direct / indirect sales, solution selling method
  • Sales instruments: Concept for key accounts, Partner concept dealers

Impact:

  • The project country Germany is the only country in Europe with strong sales and profit increases
  • Successful implementation of new sales and marketing approach