Situation:

• Our client is one of the leading household appliance manufacturer with a strong brand portfolio
• Market share in Central and Eastern Europe below average

Approach KMC:

• Analysis of market and potential within relevant countries to get profound knowledge on situation of outlets
• Identification of strategic levers to exploit potential of key accounts and joint creation of development concept
• Introduction of sell-in concept for Key Account attack

Impact:

• Implementation of the strategy
• 50% cumulative increase in turnover in CEE