• Consumer | Retail



  • A department store intends to re-engineer their departmental area set-up to increase overall sales floor productivity

Approach KMC:

  • Qualified customer frequency assessment in selected department store outlets
  • End consumer interviews (at Point of Sale and online)
  • KPI analysis for relevant sales areas
  • Development of sales floor evaluation model for marketing sales floor areas to business partners and to yield fair lease prices based on underlying model calculation
  • Concepts and implementation plans to activate strategic pillars of new philosophy


  • Significant increase in overall sales floor productivity based on qualified frequency assessment
  • Optimised sales area management
  • Optimal set-up of department levels
  • Set-up ideal ownership structure for retail areas