• SALES EXCELLENCE

    KMC IMPACT STORY:

Situation:

  • One of the market leaders for shower enclosures with a nationally strong brand but declining sales for the last5 years

Approach KMC:

  • Evaluation of market development strategy
  • Development brand & product assortment concept
  • Development distribution and key account strategy
  • Revision condition system
  • Development of Balanced Scorecard distribution and controlling structures as control tool

Impact:

  • Stabilisation of sales in an overall declining market despite significant product weaknesses and increasingly price aggressive competitors
  • Growth > 30% with key accounts
  • Improvement of gross margin by > 5%