Situation:

• One of the market leaders for shower enclosures with a nationally strong brand but declining sales for the last5 years
  

Approach KMC:

• Evaluation of market development strategy
• Development brand & product assortment concept
• Development distribution and key account strategy
• Revision condition system
• Development of Balanced Scorecard distribution and controlling structures as control tool

Impact:

• Stabilisation of sales in an overall declining market despite significant product weaknesses and increasingly price aggressive competitors
• Growth > 30% with key accounts
• Improvement of gross margin by > 5%