Situation:

• A department store intends to re-engineer their departmental area set-up to increase overall sales floor productivity

Approach KMC:

• Qualified customer frequency assessment in selected department store outlets
• End consumer interviews (at Point of Sale and online)
• KPI analysis for relevant sales areas
• Development of sales floor evaluation model for marketing sales floor areas to business partners and to yield fair lease prices based on underlying model calculation
• Concepts and implementation plans to activate strategic pillars of new philosophy

Impact:

• Significant increase in overall sales floor productivity based on qualified frequency assessment
• Optimised sales area management
• Optimal set-up of department levels
• Set-up ideal ownership structure for retail areas