Situation:
- Our client is a manufacturer of ladies’ fashion
- The own initiative “Measures for upgrading” started positively
- Strategic support is needed
Approach KMC:
- Strategy definition and implementation to guarantee long-term international market success
- Concepts for international growth and market entry
- Development of an “ideal” retail strategy
- Evaluation of vertical integration and diversification (scenarios)
- Development of individual channel strategies
- Development of partnerships and key account concepts
- Development of a qualification concept for the B2B business
- Sales efficiency program: Development of necessary tools and introduction to a systematic distribution approach
Impact:
- Definition of a systematic growth strategy with the core elements: vertical integration, internationalisation and diversification
- 5-year plan to attain the total target return of 14% with yearly turnover growth of 14-17%
