Situation:
- A media company aims to realise a new pre-paid mobile phone product with a cooperation partner
Approach KMC:
- Coordination of more than 20 sub-projects and a great number of external partners
- KMC established and implemented a project management office as an transitional management tool
- Coordination of project participants
- Coordination and management of relevant meetings, the operating business and management reporting
- Content management of employees and partner
Impact:
- KMC successfully established the launch of the new mobile product and ensured an exact and smooth start
- The new product launched with a bang: In spite of a mature mobile market >100.000 new customers have been acquired