Situation:
- The subsidiary of an European telecommunication group is facing considerable changes due to the transition from a monopolistic into a cost-oriented company
- Examination of the strategic alignment, focusing on a sustainable and implementation-oriented strategy
Approach KMC:
- Design of a systematically realisable marketing concept:
- Based on revision and sustainable realignment of the product portfolio
- Adjustment of the price structure with regard to product bundles (double and triple play) and customer groups
- Critical analysis of the every-day business
- Strategy development with regard to the strategy of the parent company, including integration of representatives
- Development of a new vision in cooperation with the management and derivation of an action plan
- Immediate involvement of all relevant stakeholders and integration of employees
Impact:
- Development of a sustainable strategic vision
- Closing of portfolio gap
- Implementation of a competitive price structure
