Situation:

• German major bank exposed to strong competitive pressure
• Loss of customers because of direct banks
• Upcoming merger process

Approach KMC:

• Development of a system for customer acquisition
• Design of a multi-channel approach
• Implementation of a sales system by means of organisational development, training and coaching

Impact:

• Short-term impact: Increase in deposits of 9%
• Image improvement compared to competitors
• Implementation of an efficient distribution process in all regional directorates